The concept of avant-garde refers exclusively to marginalised artists, writers, composers and thinkers whose work is not only opposed to mainstream commercial values, but often has an abrasive social or political edge. Creators of music 'promo' videos have often incorporated Avant Garde techniques, they provide unique styles and recurring images that are characteristically recognizable. Throughout our music video we intend to use the following styles of Avant Garde:
German Expressionism
♪Expressionism was based on the human struggle to make sense of the world and the films deal with trying to discover these answers. Common features include a high contrast between light and dark shading, eccentric angular set designs, dream like haziness and eerie characters. Popular films that include this movement - The Cabinet of Dr. Caligari (1920) and Metropolis (Fritz Lang 1926).
Images from 'Metropolis' that have inspired us (click on image to enlarge) :
Early Soviet Cinema
♪Many of these films used the montage effect which incorporated the fast cuttings/splicing/editing of sequences and individual shots to create an association of images to produce meaning. One of the most famous films that uses this method is Battleship Potempkin (Sergei Eisenstein 1925).
Images from 'Battleship Potempkin' that have inspired us (click on image to enlarge) :
Surrealism
♪Surrealism is a cultural movement that began in the early 1920s, and is best known for the visual artworks and writings of the group members. Surrealist works feature the element of surprise, unexpected juxtapositions and non sequitur. Un Chien Andalou (1928) by Salvador Dali and Louis Bunuel is a very well known work that juxtaposes reality and produces a new meaning - a surreality.
Images from 'Un Chien Andalou' that have inspired us (click on image to enlarge) :
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